Tai has spent the last 16 years searching out possibilities to be made into probabilities. Mostly manifested in the fields of brand, strategy and communications in Malaysia and Singapore, he’s spent the last few years in Maxis managing the home business before delving into marketing in more recent times. There’s inherent power in partnerships and harnessing curiosity for betterment, and as such, he’s pretty obsessed with exploring all things new.
Tai believes that change is simultaneously inevitable, scary and exciting. The key to unlocking the opportunities it brings begins with collective self awareness and conversations. He looks forward to coffee with just about anyone that’s game for one.
Marketers who blame themselves
(And not just their agencies)
It’s about time marketers check themselves and stop pointing the finger at their media, creative and technology partners. That’s not to say that those partners are without fault. It’s just that there’s been so much groaning and whining that’s been leveled at that side of the equation that one shouldn’t kick a man when they’re already down. The obvious truth is, it is hugely beneficial for marketers to uplift their partner ecosystem. To re-align expectations, work towards newer business models and invest in change for the better. After all, we all still want the same thing – a shiny award trophy (just kidding; we also want incremental business value and free drinks but a token of achievement won’t hurt). The less obvious truth is, no one talks about how we as marketers can and should go about it, as well as what partners can expect of them.
"I will be sharing our recent journey on this topic, why we did it, and the painful lessons as well as delightful revelations along the way."